Reilly Sullivan
I'm a digital design director who gets hired to bring order to complexity, fast. My work spans brand strategy, UX research, and product design across e-commerce, marketing tech, and early-stage AI, and I've shipped everything from full landing-page systems in under 10 weeks to real-time chat interfaces for AI platforms tested live under real-world pressure. I care about the parts users never see, the IA, the logic, the structure, as much as the parts they do.
Experience
Digital Design Director
Led brand identity and campaign work for e-commerce, marketing tech, and media clients, managing a small design team across concurrent engagements. Aligned a multi-brand client's leadership on priorities in week one with a ranked, evidence-based audit, then unified their fragmented navigation into one global IA. Shipped 6 landing pages in under 10 weeks with no drop in quality, de-risked a complex backend build by scoping trade-offs directly with engineers, and designed structured health-logging flows that cut data-entry errors for an AI veterinary app.
UX/UI Product Designer & Strategist
Took inventory sell-through from single digits to 52% across three iterations by rebuilding auction flows, pricing logic, and notifications each sprint. Built a custom auction and checkout system from scratch to close the gap between in-person and online sales, and used live pop-up events as real-time research to turn attendee feedback into fast interface changes.
UX Researcher & UI Designer
Drove a 34% engagement lift and a 22% drop in early drop-off by replacing an overwhelming chat field with structured prompts and lightweight onboarding. Partnered with AI engineers to turn a complex backend into a simple real-time chat interface, then user-tested it live on one of the highest-traffic days of the year. Benchmarked 3 major competitors to inform the architecture, and balanced monetization with usability under legal constraints.
Graphic Designer & Digital Marketing Consultant
Designed brand systems, packaging, and B2B presentation materials for clients in the entertainment industry, tech, nonprofit, and consumer goods, turning complex messaging into clear visuals aligned with business goals. Built logos, brand systems, and motion concepts for social and digital campaigns in Adobe Creative Suite, Figma, and Canva.
Education
University of Denver
UX UI Master Certification
BOA, Communication & Marketing
Skillset
UX & Product Design
User Research • Stakeholder Interviews • UX Audits • Information Architecture • User Flows • Journey Mapping • Wireframing • High-Fidelity Prototyping • Interaction Design • Design Systems • Usability Testing • Accessibility
Design & Strategy
UI Design • Visual Design • Creative Direction • Brand Identity • Responsive Web Design • Content Strategy • Cross-functional Collaboration • Workshop Facilitation • Problem Solving • Design Thinking
AI-Assisted Design & Development
Claude Code • Gemini • AI-Powered Research & Synthesis • Rapid Prototyping • UX Content Generation • Design System Documentation • Front-End Code Generation • Workflow Automation
Tools & Platforms
Figma • FigJam • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro) • Miro • Whimsical • Webflow • Shopify • HTML/CSS • GitHub